The global cruise industry demonstrates its range and variety through 98 different brands sailing 474 ships in 2026, according to the .

But despite its range, the industry is dominated by five companies with 18 brands that sail 227 ships for a market share just short of 80 percent based on annual passenger capacity.

The largest company is Carnival Corporation with eight brands and over 90 ships, commanding a 32.2 percent share of the global cruise market.

Royal Caribbean Group is the second largest company with five brands, including its joint ownership of TUI Cruises and Hapag-Lloyd Cruises, with 71 ships and a 25.9 percent market share.

MSC Cruises follows with two brands, 27 ships and a 12 percent market share, and then Norwegian Cruise Lind Holdings with three brands, 36 ships and a 9 percent market share.

Other high-profile companies include Disney Cruise Line with a 4.4 percent market share and Viking with 1.1 percent (ocean cruises).