Riviera Travel has announced that it is offering travel advisors $250 gift cards on river cruise bookings in honor of America’s 250th anniversary.

From July 1, 2026, to August 5, 2026, advisors will earn a $250 Visa gift card for every new river cruise booking.

The company said in a statement that:

• This incentive is only valid for North American advisors
• All claims must be received by August 7, 2026, to qualify
• Gift cards are non-transferable, expire after 12 months, and will be emailed during August and September 2026, and
• There is a maximum of 30 bookings per advisor for this incentive. Rewards are based on the total number of cabins across all qualifying bookings.

 

To log bookings throughout the incentive window, advisors can use this link.

During this promotion, travel advisors’ clients will save $250 per person on all Riviera river cruises.

This offer can be combined with existing promotions, including 50 percent off on select 2026 departures and one free passenger for every seven guests booked in a group.

The client savings offer runs from July 1, 2026, to August 5, 2026, and is valid on all 2026 and 2027 departures.