Norwegian Cruise Line Holdings is reassessing its bundled air program after Chairperson and CEO John Chidsey acknowledged on the company’s first quarter 2026 earnings call that the offering had been functioning more as a promotional subsidy than a genuine value-creating tool.

Speaking on May 4, Chidsey said the program was being evaluated through the same lens of discipline and return on investment that the company is now applying across the board.

“In many cases, this program has effectively served as a promotional tool but hasn’t always delivered returns commensurate with its cost,” Chidsey said. “We will continue to assess these offerings to ensure they remain commercially sound while offering convenience to our guests.”

The scrutiny of the air program comes as NCLH pursues $125 million in annualized SG&A savings and works to eliminate other spending.