MSC Cruises has unveiled a Yacht Club experience debuting at the 2026 Formula 1 Miami Grand Prix taking place May 1-3.

As part of this, a multi-level superyacht-inspired structure will be created in the Marina at the Miami International Autodrome.

Positioned along turns 5 through 9, the experience will combine views of up to five turns and premium hospitality, MSC said in a press release.

“Bringing the MSC Yacht Club concept from our ships to the track is an unrivaled opportunity to transform one of our most exclusive and celebrated onboard experiences into a bold, first-of-its-kind destination,” said Suzanne Salas, EVP, marketing, eCommerce & sales for MSC Cruises USA.

“From the striking super yacht design to the elevated hospitality and unmatched views of the action, this experience captures the innovation and premium service that define MSC Cruises and gives Formula 1 fans a taste of our signature mix of European style and American comfort.”

According to the press release, the 264-foot long and 96-foot wide multi-year installation will tower 50 feet over the track.

It will feature:

• The Marina Deck – nine private cabanas designed for a more intimate race weekend experience, with dedicated seating.
• Deck 1 – an open-air space featuring a water feature and lounge seating for all guests.
• Deck 2 – reserved covered seating with access to onboard dining throughout race weekend, featuring all-day hospitality service and a reservation-only Chef’s Table experience curated by Bagatelle.
• Deck 3 – home to the Jack Daniel’s Lounge, this deck will offer a full-service bar with custom cocktails for purchase, paired with reserved covered seating and elevated views of the track.
• Captain’s Deck – 360-degree panoramic views across the track and surrounding campus.

 

The cruise line added that the broader Marina presented by MSC Cruises will also introduce a new general admission viewing platform inside Turn 7, said to be one of the circuit’s most challenging corners.

Having served as the title sponsor of the Formula 1 Grand Prix in Austin in 2025, MSC will return in the same role in 2026.

The brand will also be the title sponsor of the 2026 Formula 1 World Championship Grand Prix races in Barcelona, Spain and São Paulo, Brazil this season.