Regent Seven Seas Cruises is launching a Travel Partner Council as part of its Regent Elevate Travel Advisor program.

It comprises three tiers: The Elevate Council, Elevate Council Elite and Elevate Premier Advisor.

In a press release, Regent said the program was designed to celebrate, recognize, and further invest in its travel advisors and travel agency partners.

“This program represents a meaningful step forward in how we recognize and invest in our top agency and advisor partners, and it will bring tremendous value to our engagement and long‑term relationships,” said Wesley D’Silva, president of Regent Seven Seas Cruises.

“These travel professionals are central to our success, and the Travel Partner Council program reflects our dedication to honoring their contributions while supporting their continued growth.”

According to Regent, the Elevate Council and Elevate Council Elite are comprised of its top‑performing travel agency partners, based on revenue production, while Elevate Premier Advisor recognizes the cruise line’s top 25 individual producers.

The invite-only membership in the Travel Partner Council program delivers benefits across three areas.

First, members receive advance notice of upcoming programs and promotions, along with access to council survey results and insights that can help inform their business strategies.

Second, members get exclusive invitations to ship inaugurals and special events, priority reservations and guest relations access, as well as exclusive incentives and specialized promotions.

Third, annual advisor and agency recognition awards are given to top partners, as well as special recognition letters and in‑suite gifts when members are sailing with the brand.

“Our Travel Advisor Partners are extraordinarily important to Regent, and our new and comprehensive Travel Partner Council reinforces just how committed we are to their success,” said Shawn Tubman, chief sales officer at Regent.

“Through our umbrella Travel Partner program, Regent Elevate, we proudly support our advisors with Elevated Insights, Elevated Support, and Elevated Growth, ensuring they have the tools they deserve to thrive alongside our brand.”