Ambassador Cruise Line has announced a new three-year partnership with England Golf, the governing body for amateur golf in England, naming Ambassador as the organization’s Official Cruise Line Partner, effective from April 1, 2026.
The partnership will see Ambassador receive brand and marketing exposure across England Golf’s digital ecosystem, including its website, social media channels, app, and email communications, reaching golf club members, iGolf subscribers, England Captains and affiliated clubs and counties nationwide.
As part of the agreement, Ambassador will also have a presence across England Golf’s championships and events calendar, with on-course branding at flagship competitions.
In addition, Ambassador will become the Title Partner of the England Captains Members Program, supporting a series of events and initiatives that celebrate and connect Club Captains across the country.
The cruise line said in a press release that it will sponsor an award category at the annual England Golf Awards and deliver a range of experiential activations designed to engage directly with golfers and fans throughout the year.
Clubs nationwide will also benefit from dedicated marketing collateral provided by Ambassador.
Chief Marketing Officer at Ambassador Cruise Line, Gordon Nardini, said that, sharing similar values with England Golf, the company is committed to “creating opportunities for people to connect, relax and enjoy their leisure time.”
“We are delighted to be partnering with England Golf, an organization that shares our focus on delivering high-quality experiences and engaging a passionate and loyal community,” added Nardini.
Jeremy Tomlinson, group chief executive at England Golf, said: “We’re delighted to welcome Ambassador Cruise Line as an Official Partner of England Golf. We have a shared commitment to community and wellbeing that, together, we will celebrate with golfers through joint initiatives.”
Ambassador added that to celebrate the new partnership and extend the warmest of welcomes to the England Golf community, the initiative will be supported by a national giveaway, offering one winner a trio of prizes, including: