Windstar Cruises has selected IDeaS as its Revenue Strategy Partner. The partnership will enable the company to better anticipate demand and calibrate pricing across its portfolio.

Windstar said that the collaboration reflects and expands its commitment to innovation, including investments in its fleet, renovations, guest experience and operational improvement initiatives.

Crystal Pernici, Global Director at New Ventures, said: “We are proud to bring our Cruise RMS technology to Windstar’s prestigious boutique fleet, helping teams anticipate demand, understand guest value and make faster, more confident pricing decisions as conditions change.”

“This collaboration reinforces our commitment to the cruise industry, and we’re excited to support Windstar as it modernizes its commercial strategy,” added Pernici.

Victor Valencia, vice president of revenue management at Windstar Cruises, said: “With an expanding fleet, our team needs to revenue manage with a level of precision and speed that simply can’t be done on an Excel sheet.”

“IDeaS’ cruise-specialized RMS will help us anticipate demand more accurately and adjust pricing accordingly across our portfolio. This enables us to make smarter decisions while continuing to invest in the Windstar programs and experiences our guests value most,” added Valencia.

IDeaS said in a press release that Windstar Cruises will harness its Cruise RMS to refine and elevate its revenue strategy.

The solution, according to the press release, is powered by forecasting algorithms, AI and machine learning to anticipate demand by market segment and cabin type. Total onboard spending also informs the system’s optimization logic, enabling a more holistic view of guest value.