MedCruise is launching a study aimed at providing an understanding of the economic, social and environmental impact of cruise tourism.

The “Cruise Economic Impact Assessment Study” is conducted in cooperation with Professor Thanos Pallis of the Department of Maritime Studies at the University of Piraeus, MedCruise said in a press release.

It is envisaged as a roadmap to optimize the economic, social and environmental benefits of cruise tourism.

“This study marks a turning point in how we understand cruise tourism in the Mediterranean and its adjoining seas,” said Lorenzo Vera, Member of the MedCruise Board of Directors and Coordinator of the initiative.

“By grounding the discussion in solid evidence and shared data, we are building a common framework that empowers ports and destinations to shape a more resilient and sustainable future.”

The study brings together 13 MedCruise Port Members – Cabo Verde, Cartagena, Dubrovnik, Gibraltar, Kotor, Lavrio, Sardinian Ports, Sibenik, Taranto, Tarragona, Toulon Bay Ports, Volos and Western Sicilian Ports.

It aims to quantify the economic impact of cruise tourism; identify opportunities for sustainable cruise development; communicate the benefits of cruise activity to local communities; and provide guidance on increasing added value through employment generation, diversification of port activities and enhanced passenger experiences.

MedCruise said the methodology will be robust and multi-dimensional, combining quantitative and qualitative data to capture the full scope of cruise tourism impacts.

The collection of data has started and will continue throughout the cruising year, with presentation of consolidated results to follow in 2027.