AmaWaterways has partnered with Approach Guides to help travel advisers drive bookings.

In a press release, the cruise line announced what it calls an intuitive marketing solution that is designed to help travel advisors promote and sell its river cruises.

“Supporting our travel advisor partners remains a top priority for AmaWaterways,” said Alex Pinelo, chief of sales at AmaWaterways.

“This partnership with Approach Guides reinforces our commitment to their success, giving them an easy way to share the AmaWaterways story and connect with their clients.”

Using the new platform, travel advisors can create co-branded marketing pages highlighting AmaWaterways’ services.

Each page can then be personalized with the advisor’s branding and contact information, which is expected to help them capture leads directly, without logins or technical setup.

The service is available to all travel advisors free of charge.