Adora Cruises announced that it would launch its “2026 Cruise Carnival” livestream event, running from March 5 to March 31, 2026.

The event aims to introduce cruise travel to more Chinese consumers through a series of online activities, promote cruise culture and contribute to the development of the cruise economy in Shanghai and across China, according to a statement.

Adora plans to roll out a series of activities, including the 100-host livestream event, multiple online promotional offers and exclusive onboard benefits.

“With the innovative launch of our first Cruise Carnival, we hope to help more Chinese consumers discover the excitement of cruise culture, spark greater interest in cruise travel, and inject new momentum into cruise tourism by offering tangible benefits and promotions,” said the company in a statement.

As a highlight of the “Cruise Carnival,” Adora will host a large-scale livestream event featuring 100 participants on March 9 at the Baoshan Riverside area in Shanghai.

Representatives from mainstream media, travel industry partners, and online influencers across culture and tourism, lifestyle, fashion, and entertainment are set to gather at the venue.

Broadcasting simultaneously from multiple locations, they will showcase the diverse experiences of cruise culture and offer an immersive look at cruise travel.