Cruise Planners has won Celebrity Cruises’ Partner of the Year 2025 Chairman’s Award for the sixth year in a row.

This is Celebrity Cruises’ highest distinction for top-performing agency partners, awarded to elite agencies that consistently drive outstanding results, Cruise Planners said in a statement.

The company said the award highlights its ability to deliver meaningful demand and elevate the Celebrity Cruises brand through strategic innovation and advisor excellence.

“Receiving the Chairman’s Award for the sixth year in a row is an incredible honor and a testament to the dedication of our Home Office team and nationwide advisor network,” said Michelle Fee, CEO and founder of Cruise Planners.

“Our advisors are committed to delivering exceptional service through what we call ‘Cruisitude’—listening closely to our clients and serving them with kindness, care, and expertise. We are grateful for Celebrity’s continued investment in advisor education and hands-on experiences that help our advisors confidently inspire clients to explore the world.”

Katina Athanasiou, Celebrity Cruises’ SVP of sales and services, said that her company is thrilled to recognize Cruise Planner’s continued dedication to her brand with this year’s Chairman’s Award, expressing her gratitude for the creativity and intention Cruise Planners brings to its marketing approach and strategy.