Princess Cruises set a new Guinness World Records title for the most margaritas sold in eight hours, according to a press release.

The celebration aboard the Regal Princess sold 3,410 handcrafted 24K Margaritas featuring Pantalones Organic Blanco Tequila, surpassing the previously held record of 2,728.

“You could feel the celebration in every bar of Regal Princess as Princess Cruises made history with a new Guinness World Records title for most margaritas sold in eight hours,” said Thomas Bradford, official adjudicator from Guinness World Records.

The record-setting event took place on Feb. 17, while the 3,560-guest Regal Princess was in Cozumel during a seven-day Western Caribbean cruise from Galveston, Texas.

The historic achievement coincided with another milestone for the cruise line: the sale of 1,038,197 24K Margaritas from Jan. 1, 2025, through Jan. 7, 2026.

The 24K Margarita is the fleet’s most popular signature cocktail, made exclusively with Pantalones Organic Blanco Tequila.

“Pantalones serves our guests a spirit of joy, storytelling, and easygoing adventure that mirrors the Princess onboard experience,” said Sami Kohen, Princess Cruises Vice President of Food and Beverage. “Celebrating one million 24K Margaritas and making history with a Guinness World Record title on National Margarita Day, captures the incredible spirit and enthusiasm our guests brought to create this unforgettable moment at sea – and now, they’ll forever be part of this unforgettable chapter in Princess history.”

The million-margarita milestone arrives just over one year after Princess Cruises and Pantalones Organic Tequila launched their fleetwide partnership in October 2024.

Pantalones co-founders Camila and Matthew McConaughey sent a congratulatory video message applauding Princess Cruises, its crew and guests for making history at sea.

The 24K Margarita is handcrafted with Pantalones Organic Blanco Tequila, Cointreau, Grand Marnier, margarita mix and served over ice in a salted-rim glass.

This milestone follows the recent christening of the Star Princess, with Camila and Matthew McConaughey serving as godparents.