Crystal has launched a contest giving travel advisors in the U.S. and Canada the chance to win a place on the inaugural voyage of Crystal Grace, its new ship with an inaugural voyage scheduled for 2028.

Called “Book & Sail,” the contest is designed to reward engagement and early bookings, and open to travel advisors enrolled in Crystal’s Trade Engagement Program, according to the company.

“Travel advisors are at the heart of Crystal’s success, and Book & Sail is our way of recognizing and rewarding their commitment to the brand,” said Matias Lira, Crystal’s SVP of trade sales for the Americas.

“There’s no better incentive than the opportunity to be among the very first guests to experience Crystal Grace when she debuts in 2028—a ship that will represent the future of ultra-luxury cruising.”

As part of the contest, advisors will earn points for every qualifying booking they secure from Feb. 17, through March 31, 2026, and the grand prize – place on the inaugural sailing of Crystal Grace – awaits the advisor with the most points.

One point will be received for every 2027–2028 booking, two for every 2026 booking, and three for every 2026 Alaska, Mediterranean or Caribbean booking.

As previously reported, Crystal Grace is the first ocean newbuild for the brand in 25 years and under the ownership of Abercrombie & Kent Travel Group.

The company recently revealed owner’s suite aboard the ship.