Hurtigruten has announced a new monthly exclusive offer with 50 percent off for trade only. This is in addition to its Wave offerings of up to 30 percent off sailings for clients and the return of the travel advisor-focused ‘Sell Three, Sail Free’ promotion.

The company said that this year’s Wave includes deals during peak summer and Norway’s never-ending daylight under the Midnight Sun.

This summer, Hurtigruten is also doubling its Svalbard Line sailings due to its growing success since the launch of the new itinerary in 2023, with many departures available as part of Wave.

“Our trade partners are invaluable to our business, and we are always looking for innovative ways to provide them with new tools, direct advisor programs, exclusive deals and create the most value for their clients,” said Carly Biggart, head of Hurtigruten in the Americas.

Hurtigruten’s Wave offers are bookable until March 1, 2026. Sailings include the company’s two concepts: Original and Signature.

The Original Coastal Express itineraries have been operating since 1893, while the Signature Voyages comprise the Svalbard Line which, due to its success since launch, is doubling its sailings this summer, and the North Cape Line, the company said in a press release.

Notable offer highlights include Svalbard Line and Original summer sailings. All Hurtigruten offers are also available on the company’s dedicated travel advisory portal.

The new monthly exclusive offers will be updated at the start of each month on Hurtigruten’s new promotional page. The booking window is until the last day of that month.

Hurtigruten is also bringing back its ‘Sell 3, Sail Free’ promotion, where travel advisors who sell three cabins before March 1, 2026, for sailings on or before December 31, 2026, earn a free cruise to enjoy themselves before December 31, 2026.

Hurtigruten added that, as it continues to welcome many solo travelers, it offers a reduced single supplement on selected sailings throughout the year.

Available departures are listed on Hurtigruten’s dedicated solo traveler page.

Photo credit: Cheryl Murphy