Atlas Ocean Voyages has expanded its partnership with Approach Guides to launch personalized, co-branded websites for travel advisors.

According to a press release, the initiative gives advisors “a seamless way to market and sell the company’s transformational voyages.”

“Our website is a treasure trove of content, from immersive itineraries and ship details to special offers and destination stories, and now advisors can use all of it to inspire clients and grow their business,” said Colleen Rodriguez, vice president of marketing at Atlas Ocean Voyages.

“With this launch, every page shared is fully co-branded and drives leads directly to the advisor, making their marketing smarter, faster and more impactful. It’s exactly what our partners need to succeed and a wonderful way to elevate our businesses together,” she added.

The company said that the co-branded website works in parallel with its pre-designed marketing pages, called content experiences.

The material is said to spotlight the brand’s most compelling differentiators: yacht-style expeditions, exclusive onboard moments, off-the-path destinations and all-inclusive luxury.

With this upgrade, every piece of content now connects to the advisor’s personalized version of atlasoceanvoyages.com, complete with detailed itineraries, real-time pricing and availability.

And, when the consumer is ready to book, calls to action are said to facilitate private communications with their trusted advisors.

“Atlas Ocean Voyages now offers the industry’s most powerful co-branded marketing solution for trade partners,” said Approach Guides Co-Founder & CMO Jennifer Raezer.

“Pairing content experiences with a co-branded website allows advisors to inspire travelers, nurture leads and convert interest into bookings, all within a single, cohesive brand experience,” she added.

The service is now available and free for advisors. Those already using Atlas content will find that every link now connects clients to their co-branded website. Advisors new to the solution can get started at inspires.to/atlas.