Costa Cruises hosted the second edition of the Costa Global Summit at the Centennial Pavilion of the Fira Montjuic in Barcelona.

The event welcomed over 2,500 participants, including partners, travel agents and special guests.

At the event, the company outlined its strategy and main innovations for 2026, focused on the transformation of travel, including experientiality, personalization, innovation and sustainability. 

The summit opened with a video message from Josh Weinstein, CEO of Carnival Corporation, who highlighted Costa’s role within the world’s largest cruise line.

Karen Lellouche, managing director and senior partner of Boston Consulting Group (BCG), presented a study on the tourism market. 

Mario Zanetti, president of Costa Cruises, outlined the company’s vision by showing how it anticipates trends and represents the “perfect match” of the trends identified by the research.

Zanetti said: “For almost 78 years, change and the ability to anticipate the future have been part of our DNA. Today, the challenge is to continue to create memorable travel experiences, which connect sea and land in a unique offer in the tourism landscape.”

“Costa Cruises today is a flexible and adaptive experience platform, capable of creating the right product for each audience based on the season, destination and desires of each guest,” he added. 

The event also featured the announcement of new itineraries.

Luigi Stefanelli, vice president of Worldwide Sales of Costa Cruises, said: “The expansion of our portfolio with new itineraries is the clearest demonstration of our ability to create wonder with unique proposals in the tourism scene.”

“We continue to introduce innovations that enrich the travel experience, with a range that ranges from mini-cruises of a few days to the Around the World of over 130 days,” added Stefanelli.

Costa also presented the evolution of its gastronomic experience with chefs Ángel León, Bruno Barbieri and Hélène Darroze, who unveiled the new experience featured at the Archipelago restaurant.

In closing, Giovanna Loi, vice president of marketing and direct sales at Costa, spoke on the company’s The Wonder Platform.

The summit was presented by Manel Fuentes, a Spanish television presenter and journalist, and closed with a show of contemporary dance and circus art by the SALT company, inspired by the theme “Sea and Land Wonder Experience.”