Holland America Line’s float cruised through the streets of New York in the 99th Macy’s Thanksgiving Day Parade.

The Alaska-themed float featured multi-platinum singer-songwriter Jewel, who performed “You Were Meant For Me” during the television broadcast in front of Macy’s Herald Square flagship.

“As a first-time participant in the Macy’s Thanksgiving Day Parade, it was an honor to showcase the essence and awe of Alaska, a destination that is at the heart of Holland America Line,” said Kacy Cole, chief marketing officer for Holland America Line.

“Thanksgiving is a time of gratitude, and we are thankful not only to join this iconic holiday tradition but also to share the wonder of Alaska with millions of viewers just as we have with our guests for nearly 80 years,” added Cole.

The company said in a press release that the float was designed to bring the wonders of Alaska to life. The scene depicted Alaska’s glaciers, wildlife, fish cuisine and Denali National Park.

The design was centered around Denali Lodge and North America’s tallest mountain.

The float appeared to glide through the ocean, and sculpted animals synonymous with the state, including bears, moose, eagles and wolves, were placed throughout the display.

The float also showcased Holland America Line’s Global Fresh Fish Program, bringing fresh, locally Alaskan-sourced fish from port to plate in under 48 hours.

According to the press release, the Holland America Line float was escorted along the Parade route by Macy’s team members and their families decked out as fishermen.

The company said that through its partnership with the Alaska Seafood Marketing Institute, Holland America is the only cruise company to achieve Certified Seafood International certification, confirming its ships serve sustainable seafood sourced fresh from local Alaskan fishermen.