Holland America Line has announced the creation of a new and exclusive tulip, celebrating the company’s Dutch heritage and maritime legacy.

The tulip will make its official debut in April 2026, symbolizing Holland America’s revitalization of its traditions and the company’s connection to the Netherlands, where it was founded in Rotterdam in 1873.

“We’re incredibly proud of our Dutch heritage, and nothing embodies Dutchness quite like a tulip,” Bleichrodt said. “This new tulip is more than a flower; it’s a living symbol of the elegance, warmth and attention to detail that define our brand.”

“Just as each petal is carefully cultivated, our award-winning service is rooted in genuine hospitality, creating space for guests to relax, connect and explore the world in comfort,” added Bleichrodt.

The company said in a press release that the ceremonial handover of the first bulbs took place recently at the Keukenhof Gardens.

Captain Jeroen Baijens of the Rotterdam, and Nico Bleichrodt, the company’s vice president of international sales and marketing, presented the bulbs to Keukenhof representatives.

The press release said that the new tulip variety is cultivated by renowned Dutch growers and will be planted this fall.

They are expected to bloom in April 2026, with an official naming ceremony at the Keukenhof to follow.

The flower will be featured in select gardens and events, serving as a living tribute to Holland America.