Princess Cruises has announced that a floral replica float of the Star Princess will cruise down Colorado Boulevard in the Rose Parade presented by Honda, on January 1, 2026, in Pasadena, California.

The float will celebrate the upcoming 2026 inaugural Alaska season for Star Princess, the newest star in the Princess fleet.

The company said in a press release that the float’s design will reflect the landscapes, cultures and wildlife encounters that define a Princess Alaska cruise.

The float will be designed and built by Artistic Entertainment Services, will measure approximately 55 feet long by 21 feet high and will be adorned with more than 300,000 flowers and natural materials.

“We’re thrilled to welcome the new year by sharing the wonder of Alaska with millions of people watching the Rose Parade,” said Marie Lee, Princess Cruises’s chief marketing officer.

Aligned with this year’s Rose Parade theme, “The Magic in Teamwork,” Lee added that the float pays homage not only to the Princess crew who bring Alaska voyages to life, as well as the local Alaskans. The float also showcases the Star Princes.

“It is an honor to welcome Princess Cruises back to the Tournament of Roses Parade,” said Mark Leavens, president of the 2026 Pasadena Tournament of Roses.

“For more than a century, the Rose Parade has celebrated community, creativity and the enduring spirit of hope that brings people together. Princess Cruises embodies that same spirit by inspiring travel and connecting guests to the most memorable destinations,” added Leavens.

“We’re delighted to have them join this cherished celebration that continues to captivate millions of viewers around the globe each New Year’s Day.”

The company said in a press release that the Rose Parade is well known for its sunshine and pageantry.

The event attracts 800,000 spectators along its 5½-mile route and more than 28 million U.S. television viewers, with millions more watching worldwide.