MXP has announced that with its MXP365 digital customer journey, cruise passengers can now invite friends to visit the ship via the MXP365 Guest App.

The company said in a press release that the fully automated process streamlines visitor registration, approval and check-in, while opening new revenue streams by allowing guests to invite visitors onboard.

This feature is available pre-cruise and during the cruise. With the invitation, visitors self-register online.

The company added that an automated workflow approves the request, and upon arrival, the digital visitor list streamlines check-in.

The MXP Visitor Management also provides an end-to-end process for self-registration, approval, digital visitor passes with port and pier profiles, automated communication with port agents and streamlined visitor handling onboard.

According to MXP, the key benefits include the following:

• Reduced workload: Visitors self-register through the web portal, followed by an automated approval workflow and automatic forwarding of visitor information to the port agents
• Efficient group handling: Travel agents visiting the ships can manage their groups, while management of drydock workers for cabins on board and ship access is optimized
• Compliance: Automatic data transfer from the visitor portal to port authorities ensures smooth collaboration
• Easy Check-In: Digital pre-registration accelerates onboarding and enables boarding passes to be stored directly in Google or Apple Wallet, and

New Revenue: The solution optimizes port calls by attracting high-value visitors.