Scenic Luxury Cruises & Tours has announced the launch of its U.S. Roadshow, a multi-city experience designed to connect with travel advisors, loyalty members and guests and to unveil exclusive insights into the Scenic Ikon, the company’s Discovery Yacht launching in April 2028.

Scenic said in a press release that it will host immersive events in seven key markets across the U.S. from November 8 to 14, 2025.

“There has never been a more exciting time for Scenic,” said Ken Muskat, president of Scenic Group USA/LATAM.

“The launch of the Scenic Ikon not only elevates our Discovery Yacht fleet to new heights; it reinforces Scenic’s place as a global leader in ultra-luxury cruising. This roadshow is our opportunity to bring that message home to the U.S. market, connect with our trusted travel advisors, loyalty members and guests and offer them an exclusive first look at Scenic Ikon,” added Muskat.

“Attendees will have the opportunity to preview and book upcoming sailings and engage directly with the Scenic Executive Team to celebrate the company’s next exciting chapter.”

According to the press release, the 2025 U.S. Roadshow is a landmark initiative offering travel advisors and loyalty guests an exclusive opportunity to engage with the Scenic brand in an immersive, high-touch format.

The event series will deliver insider access to the future of ultra-luxury cruising with presentations led by Scenic’s executive team.

Roadshow stops include:

• San Francisco, CA, on November 8
• Los Angeles, CA, on November 8
• Scottsdale, AZ, on November 10
• Houston, TX, on November 10
• Fort Lauderdale, FL, on November 12
• Charlotte, NC, on November 13, and
• New York City, NY, on November 14.

 

Each event will feature insights direct from the company’s executives, a preview of Scenic Ikon’s design and innovation highlights and dedicated time with key Scenic decision-makers.

Attendees will gain insight into the company’s vision for the future directly from the leadership shaping it, including:

• Glen Moroney, founder and chairman
• Ken Muskat, president, USA/LATAM
• James Griffiths, general manager, ocean operations
• Tom Goetter, vice president of F&B and hotel operations for ocean
• Jason Flesher, director of discovery operations, and
• Anthony Viciana, vice president of sales.