Atlas Ocean Voyages has announced the appointment of Ray T. Huynh as sales director for Northeast USA and Canada, Key Accounts, in New York City.

“We are excited to welcome Huynh to the Atlas family,” said Kristian C. Anderson, executive vice president of global sales at Atlas Ocean Voyages.

“His depth of experience working with our travel advisor partners and his strategic insight into key account management make him an invaluable addition to our growing sales team. As Atlas continues to expand its presence and product offerings, Huynh’s leadership will play a key role in strengthening our partnerships and inspiring more travelers to Explore the Extraordinary,” added Anderson.

The company said that the appointment will further strengthen its trade-first sales strategy and ongoing commitment to its travel advisor community.

Huynh joins Atlas with over a decade of luxury travel experience and a proven record of driving strategic sales growth, developing strong trade partnerships and managing high-value key accounts, the company said in a press release.

Most recently, he served as strategic accounts manager for Northeastern USA and Canada at The Ritz-Carlton Yacht Collection, where he cultivated relationships with high-value travel partners.

According to Atlas, his expertise in account development, co-op marketing and travel advisor engagement will enhance the company’s ability to provide tailored support and growth opportunities to its partners.

The press release noted that the appointment comes as Atlas expands its sales team and reinforces its commitment to being a partner to travel advisors across North America.