Effy Jewelry announced in a press release that it has partnered with Princess Cruises and will debut the new Effy Hematian boutique aboard the Star Princess.

Effy added that for the first time, guests sailing aboard the Star Princess will be invited into a boutique modeled after Effy’s Fifth Avenue store, a design concept never before realized at sea.

The boutique will offer an immersive shopping experience featuring exclusive pieces.

“It’s a true privilege to bring the grandeur of Fifth Avenue to Star Princess,” said Bobby Hematian, president of Effy Jewelry.

“This boutique is about showcasing one-of-a-kind pieces that embody the craftsmanship and passion my father, Effy Hematian, instilled in everything we create. Each piece tells a story of artistry and dedication, and we’re honored to offer our guests the chance to experience that legacy in such a unique way while creating memories that will last a lifetime,” added Hematian.

According to the press release, the boutique features a VIP room inspired by Effy’s signature teal jewelry box.

“Our longstanding partnership with Effy Jewelry continues to shine as we welcome their stunning new boutique aboard Star Princess, debuting this fall,” said Alfredo Jimenez, Princess Cruises’ vice president of onboard revenue.

“Inspired by its iconic Fifth Avenue flagship, this elevated retail experience reflects our shared commitment to luxury, innovation and unforgettable guest experiences,” added Jimenez.